Zombie survival guide

In the tradition of American capitalism, the intrigue of zombies has opened up an entire market of products. The products range from the obvious to the down right strange. Max Brooks, the author of Zombie Survival Guide I think this belongs in the strange category. Perhaps the book is merely a harmless joke, but to me he is a prime example of a person who plays on the fears and superstitions of others. But in the end people like him could not exist if there were not people that go out and buy his product.